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Keyword research in Google Ads is the process of identifying and analyzing the search terms (keywords) that people use when looking for information, products, or services related to your business.
Define the campaign type (Search, Display, Video, etc.), set campaign goals, and choose the campaign settings such as location, language, budget, and bidding strategy.
Setting up a campaign in Google Ads involves a series of steps designed to structure and optimize your advertising efforts to achieve specific marketing goals.
Video ads are promotional content in video format that appears on YouTube and other Google video partner sites.Search ads are text-based ads that appear on Google search results pages when users search for specific keywords.
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